Duluth Social Media Marketing and Management

Archive for May 2012

Duluth’s Zenith Social Media Marketing Conference Recap

Duluth’s Zenith Social Media Marketing Conference Recap

Zenith Social Media Marketing Conference - Keynote Panel Address


Last week I had the pleasure of attending a world class social media marketing conference right here in Duluth, Minnesota. The Zenith Social Media Marketing Conference was held on May 23rd at the Holiday Inn in downtown Duluth. The conference was sponsored by the Duluth Chamber of Commerce, AimClear, Swim Creative and a number of other local sponsors.

The social media marketing conference featured several big name speakers, including Rand Fishkin, CEO of search engine optimization software company SEOmoz, Lisa Grimm, Digital Brand Manager for the Mall of America, and Brian Kenny, Senior Digital and Technology Executive at the Luther Automotive group.

Many topics were covered at the conference, with several tracks for each experience level.  I attended tracks regarding content marketing, social media and PR,  and measuring social media success, among others. I felt most of the content covered at the conference was better suited for an individual business owner or in-house social media manager. However, there were certainly some things I have never heard before, such as a very sneaky way to grab the attention of the press using social media advertising techniques and some interesting insights about the future of semantic search. I will write more on some of the specific things I learned at the Zenith Social Media Marketing Conference in upcoming posts. Stay tuned!


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