Duluth Social Media Marketing and Management

Posts Tagged ‘Business’

Duluth’s Zenith Social Media Marketing Conference Recap

Duluth’s Zenith Social Media Marketing Conference Recap

Zenith Social Media Marketing Conference - Keynote Panel Address


Last week I had the pleasure of attending a world class social media marketing conference right here in Duluth, Minnesota. The Zenith Social Media Marketing Conference was held on May 23rd at the Holiday Inn in downtown Duluth. The conference was sponsored by the Duluth Chamber of Commerce, AimClear, Swim Creative and a number of other local sponsors.

The social media marketing conference featured several big name speakers, including Rand Fishkin, CEO of search engine optimization software company SEOmoz, Lisa Grimm, Digital Brand Manager for the Mall of America, and Brian Kenny, Senior Digital and Technology Executive at the Luther Automotive group.

Many topics were covered at the conference, with several tracks for each experience level.  I attended tracks regarding content marketing, social media and PR,  and measuring social media success, among others. I felt most of the content covered at the conference was better suited for an individual business owner or in-house social media manager. However, there were certainly some things I have never heard before, such as a very sneaky way to grab the attention of the press using social media advertising techniques and some interesting insights about the future of semantic search. I will write more on some of the specific things I learned at the Zenith Social Media Marketing Conference in upcoming posts. Stay tuned!


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How to turn a Facebook profile into a Facebook fan page

“How do I turn my Facebook profile into a Facebook Timeline fan page?” is one of the most common questions I receive from business owners. Before Facebook had pages specifically designed for brands, many businesses created a personal profile for their company, which is now a violation of Facebook’s Terms and will result in the profile being disable. Scary, right?! 

Luckily, there is now a way to migrate the old company profile into a company page. Keep in mind that the only things you will be able to migrate from the old profile to the new page are the profile pictures and friends, which will now become likes. It is a bit of a bummer that you will lose all the history on your profile, however this is still much better than the alternative of losing the entire profile completely. I highly advise that you download your Facebook information before migrating the profile to a page, so you maintain an archive of things like comments, messages and photos.

So how do you turn a Facebook profile into a Facebook page? Simply follow these steps:

1. Log into the company profile.

2. Go to this link: https://www.facebook.com/pages/create.php?migrate

3. Follow the Facebook prompts.

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Duluth Superior Magazine Interviews CloudBerry Social Media for March Issue

I’m excited to announce CloudBerry Social Media was recently featured in Duluth Superior Magazine’s March 2012  ’9 to 5 Profile’ full page feature story, titled “Social Media and Your Business.” I was interviewed back in January and have been waiting to see how to article turned out. I have to say, I am quite pleased. Reporter Tony Bennett did an excellent job of getting across the points I made regarding what social media is, why local Duluth-Superior businesses should be using it, what CloudBerry Social Media does and how CloudBerry can help businesses in the Twin Ports and around Northern Minnesota. The article is on news stands right now and I encourage everyone to check it out. Also, I would like to thank reporter Tony Bennett, editor Marti Buscaglia and everyone over at Duluth Superior Magazine for including CloudBerry Social Media in the March issue. -Liz


UPDATE: The article is now online on the Duluth Superior Magazine website. Read it here: Social Media and Your Business.

Read the full page article "Social Media and Your Business" on page 57 of Duluth Superior Magazine's March 2012 Issue.

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How to run a paperless business: What can be replaced?

How to run a paperless business: What can be replaced?

A lot of people have been asking me how I’ve been able to afford to start my own business. The truth is, other than a few digital expenses (web-hosting, email hosting, various professional social media tools, etc.) my expenses have been relatively low. My biggest expense thus far has been my time, i.e. the time it has taken me to train myself and design my business from the ground up.

One of my biggest advantages is that I can save money by running a completely paperless business. I’m fortunate enough to have a few advantages over many mature companies (see my last post ), but many of these new technologies can be easily adapted to any business. Over the next few days I will share with you some of the new business technologies I have been using to save money, time and mother earth.

Stay tuned to find out how to replace your:

  • Paper invoicing system
  • Paper bookkeeping system
  • Scanner
  • Fax machine
  • Credit card machine
  • Paper newsletters
  • Paper contracts

Want to replace a paper technology you don’t see on this list? Let me know in the comments and I’ll let you know if I find a digital solution!

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Ten cheap and easy ways your business can benefit from social media.

Social MediaThe number one reason most social media campaigns fail is because they didn’t have a specific goal in mind when they started. If your ready to jump into social media but still aren’t sure what exactly your using it for, here is a list I compiled of ten cheap and easy ways your business can benefit from social media.

You will find it most helpful to to choose one or two of these and be sure to measure and track them along the way. Make sure you stay focused on the one or two goals you have chosen and if needed, periodically alter your strategies throughout your campaign to keep them inline with those goals.

1.Responding to customer complaints.

All too often one of the first places customers with go to complain about a product or service is online. Use services like Google Alerts and Advanced Twitter Search to find out what people are saying about your brand online. Then quickly respond with either the answer to their problem or an easy way to reach someone at the company who can help them.

2.Build brand loyalty.

Give your customers a reason to visit your social sites. Create interesting content that gives them something to explore, something to talk about, something to share or just something to do. They will remember and appreciate you for it.

3.Recruit employees.

LinkedIn is arguably the best social networking site for recruitment purposes. Not only does LinkedIn allow you to easily network with other professionals, it also allows you to see their work history, recommendations, resume and any mutual connections you may have among other things. Recently they even added the ability to post job listings that LinkedIn members can apply to directly from the site.

4.Re-purpose your existing content.

Didn’t get enough readers on the last blog post? Not enough comments on the YouTube video you posted last week? Try reposting it somewhere else or incorporating into another medium such as your e-newsletter.

5.Manage your reputation.

One great place to do this is Wikipedia. Wikipedia, which has been cited to be more accurate than Encyclopedia Britannica, is often one of the first places customers will go for objective information on a brand.

Fill out your Wikipedia page completely, before someone else gets the chance to. It may still get edited by someone else in the future, but getting there first and keeping a close eye on it will make a big difference on how your brand is portrayed on one of the worlds most popular websites. Just make sure your entry is actually being objective or it will get flagged for removal.

6.Conduct crisis communications.

This one can be handled similarly to #1, but the difference is that if your brand suddenly finds itself in crisis mode, you want to be monitoring what people are saying immediately. You want to begin issuing statements via your social networks, as well as respond to individuals who have inquiries or opinions about the situation – especially those with the largest followings.

7.Demonstrate thought leadership.

You know a lot about your industry. One great way to draw traffic to your site is to demonstrate that knowledge with thoughtful and insightful blog posts, videos or photos.

The most important component of a good social media strategy is good content creation. In order to build a following, you must first give them a reason to follow you, i.e. helpful, entertaining or otherwise useful content.

8.Crowdsource your audience.

If you have already been doing #7 for sometime and thus built yourself up an online audience, it can easily become daunting to constantly come up with new content. So why not ask your audience to do it for you? Countless companies are already taking this approach by asking their followers to submit written content, photos or videos defined by a certain set of parameters.

Such requests must of course be accompanied by some incentive for your audience to create content for your brand, such as cash, non-monetary awards, or simply the opportunity to display their work in front of your audience and receive creative feedback. Most often this is accomplished through online contests. If you’d like to learn more about using social media to hold contests, leave us a message in the comments section and we’ll do a post about it.

Crowdsourceing is also very valuable when you are looking for feedback on your site, products or services. There is no better way to find out how your audience feels about something than to ask them yourself.

9. Showcase your products.

Social media is great way to easily and inexpensively showcase your products to your audience. You can easily display the uses and features of your products through online product videos, hi-def photos, or how-to videos. This is becoming easier and easier with the addition of photo-sharing add-ons like Flicker and Picasa on Twitter, easily posting youtube videos to social networking sites, and the new ability to create your own website with nearly whatever features you want – even E-commerce – right within your Facebook page!

10.Issue tweets and blog posts instead of news releases.

The days of the quarterly newsletter are gone. Customers want to know whats going on with your brand right now, not three months ago. Give them regular updates via your company blog or twitter account. It’s fast, easy and whole lot cheaper than a thousand pounds of printed paper and ten-thousand stamps.

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